Saúl Gerson

Born in 1955 in a small town in the Argentine Pampas, Saúl Gerson grew up surrounded by open fields, homemade food, and family traditions. From an early age, he developed a passion for farming, writing, and cooking — values deeply rooted in his rural upbringing. His father, a German-Jewish immigrant who escaped the devastation of World War II, became a rancher, while his mother — a gifted writer, cook, and warm host — nurtured his appreciation for hospitality and sharing meals.

At 17, driven by curiosity and a desire for freedom, Saúl left home to explore the world. He traveled through Africa, the Middle East, and Europe, living in alternative communities and often finding shelter in strangers’ barns — experiences that opened his mind to new cultures and ways of life. After working in carpentry, farming, and even algae cultivation, he eventually returned to Argentina to pursue a career in Economics. Yet his love for the countryside drew him back to the land: for more than 15 years, he managed a large ranch, immersing himself in the world of the gauchos, their food, and their traditions.